One Million Moms Attacks Baby Dove Soap Ad Over Trans Mom

"Most people think they have a license to tell you what it means to be a good mom."

That is the opening statement in an ad campaign for Dove soap's new Dove Baby line, which features a transgender mother, who One Million Moms is more than eager to criticize.

As reported by NBC 26, Dove's ad, titled "#RealMoms," features women from all walks of life: First-time moms, working moms, single moms and others, discussing what it means to be a good mother.�

But the ad's most striking moment comes from a woman named Shea, who identifies herself as transgender.

"We are both his biological parents," she says, seated next to her son's mother. "You get people who say, what do you mean you're the mom? We're like, yep, we're both going to be moms."

Unsurprisingly, none of this sits well with One Million Moms, who seem fixated on Shea's penis.

"'Shea' inarguably has a sex," rants Monica Cole, head of the misnomered media mouthpiece group. "He is objectively and immutably a man. The lowest-bar requirement for mothers is that they are objectively female. The essential feature of mothers is their objective sex as females. Whatever else a mother is, she is first and necessarily a woman. This man is not, and never can be a woman, and, therefore, he is not, and never can be a mother."

It gets worse. Without any knowledge of Shea's parenting, Cole claims the mom is ignoring the needs of her baby boy.

"While looking inward to his own narcissistic and disordered desires, 'Shea' ignores both the needs and future desires of his son who will long for a father who rejoices in his role as a father," Cole ranted. "His son will long for a father who isn't a public spectacle. And his son will need a father to be a role model for him, to show him the way to become a man and to teach him to love his own maleness. 'Shea' will instead teach his son to be ashamed of and guilty about his own natural and proper feelings of sorrow for his missing father."

Cole is asking One Million Moms' 89,000 followers to contact Dove's parent company Unilever to complain about the ad.