Style » Fashion

Irish Athleisure Brand Gym+Coffee Launches U.S. Site

Friday Apr 6, 2018

Gym+Coffee, an Irish-owned clothing and lifestyle brand, is kicking off its international expansion with the launch of a U.S. e-commerce website.

According to Morgan Stanley, the activewear category is continuing to grow at a fast pace at approximately 42 percent in the last 7 years and currently at $270 billion worldwide, estimated to hit $350 billion by 2020 ($83B in the U.S. alone).

"There has been a behavioral shift in cities across Ireland where people are becoming more active and health conscious similar to the lifestyles that people live in cities like Sydney, San Francisco, Melbourne, LA and more," says CEO Niall Horgan. "People are becoming less concerned with nightlife and are now more interested in healthy activities, cafes, communities, and brands that encourage this."

Head of Design Karl Swaine says the brand is going to continue rolling out new apparel items throughout the year. "Our design team have two main criteria when designing upcoming lines. Our fabrics used must be top quality to ensure they can brave the elements while our designs need to be on trend for the fashion-focused buyer," reflects Swaine. "This can be seen through our range of hoodies with features such as thumb holes on cuffs delivering optimum warmth and comfort yet remaining simple and stylish, perfect to wear every day."


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