State Farm Isn't There: Insurance Giant Cuts LGBTQ Support after Complaints

by Emell Adolphus

EDGE Media Network Contributor

Tuesday May 24, 2022

State Farm Isn't There: Insurance Giant Cuts LGBTQ Support after Complaints

State Farm plans to cut ties with The GenderCool project after receiving complaints from customers, Newsweek reported.

With a focus on support for transgender and non-binary youth, The GenderCool Project aims to bring "positive change to the world" and replace "misinformed opinions" about gender identity, according to the organization's website.

State Farm customers reportedly voiced concerns that the organization was providing LGBTQ-themed books to schools and public libraries.

"State Farm's support of a philanthropic program, GenderCool, has been the subject of news and customer inquiries," the company said in a statement on Monday. "Conversations about gender and identity should happen at home with parents. We don't support required curriculum in schools on this topic. We support organizations providing resources for parents to have these conversations."

The company added that it will "continue to explore how we can support organizations that provide tools and resources that align with our commitment to diversity and inclusion."

State Farm's announcement reportedly came after a staffer leaked an internal memo asking insurance agents in Florida to help donate books about transgender and non-binary representation for children aged 5 and up. The effort was aimed to help "diversify classroom, community center and library bookshelves with a collection of books to help bring clarity and understanding to the national conversation about Being Transgender, Inclusive and Non-Binary," according to the memo.

After Florida's governor signed the "Don't Say Gay" bill into law, support for LGBTQ youth is in jeopardy as the law prohibits "classroom discussion about sexual orientation or gender identity" for children aged 5 to 9.