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Pornhub Wants to Buy Tumblr, Bring Back X-Rated Content

Friday May 3, 2019

After news broke that Verizon is looking to sell Tumblr, the pornography streaming website Pornhub told BuzzFeed News it was interested in buying the blogging platform, which made headlines in late 2018 when it was announced it was banning all x-rated content.

Pornhub Vice President Corey Price told BuzzFeed in an e-mail that the website is "extremely interested" in purchasing Tumblr and would like to bring back the adult content that it started to ban in December should the company purchase it.

"Tumblr was a safe haven for those who wanted to explore and express their sexuality, adult entertainment aficionados included," he said. "We've long been dismayed that such measures were taken to eradicate erotic communities on the platform, leaving many individuals without an asylum through which they could comfortably peruse adult content."

Price added: "There are obvious synergies between the two brands and value Pornhub could derive from Tumblr. We're extremely interested in acquiring the platform and are very much looking forward to one day restoring it to its former glory with NSFW content."

The statement comes after the Wall Street Journal reported that Verizon is looking to sell Tumblr.

When Tumblr first announced it would be banning NSFW content, Pornhub took to Twitter to urge creators and curators to use the website as their new outlet.

In March it was reported that after banning porn from the platform, Tumblr's traffic reportedly dropped nearly 30% since December.

In its post about the ban from December, Tumblr defines adult content that "includes photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content—including photos, videos, GIFs and illustrations—that depicts sex acts."

There are a few exceptions, however. Nude classical statues and political protests that feature nudity will be safe on Tumblr. The new policy also excludes text, so erotica will remain published as will illustrations and art that features nudity — as long as sex acts are not depicted. Also allowed are breastfeeding videos and after-birth photos.

Tumblr is said to be emailing users who have posted adult content flagged by algorithms. They're being told their content will be hidden from view and posts with porn will be set private, preventing users from re-blogging them or sharing them elsewhere on Tumblr.


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