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New Graphic and Industrial Design Magazine Launches

Wednesday Nov 7, 2012

MUNICH, Germany - The Munich-based publishing house DETAIL, which specialises in architecture, is publishing a new design magazine: "GRID - Graphic + Industrial Design". It will be available from November 6. The new magazine will be published every two months and reports on current trends in industrial and graphic design.

The bilingual publication (English/German) is aimed at internationally oriented designers as well as decision makers from the industrial sector. "Start" is the befitting subject of the first edition. Gerrit Terstiege has been appointed editor-in-chief. The name, logo and corporate design of the magazine are a development by Peter Schmidt Group, Frankfurt. Mario Lombardo created GRID's basic layout.

GRID is more than just an acronym for graphic (GR) and industrial design (ID). Graphic designers will immediately recognise the reference to the most basic element of graphic design. However, the actual subject of GRID is networking: the new title is specifically looking for the interfaces and points of contact between the various disciplines of design. The focus is firmly on practical and pragmatic, economic and strategic aspects of design.

GRID's editor-in-chief Gerrit Terstiege held the same position for six years with the magazine "form" and has a profound knowledge of the international designer scene. The equally internationally recognised editorial designer Mario Lombardo developed the basic layout of the magazine together with his Berlin-based team.

The magazine´s logo was designed by Dörte Fischer, one of the designers of Peter Schmidt Group, Frankfurt. Art Direction: Gregor Ade. Also, the name and the corporate design were created by the renowned Frankfurt-based agency.

The most important criteria that will set the magazine apart from the competition are its topicality, quality and internationality. Current tendencies and events amongst the designer scene will be extensively covered in changing special subjects. Interviews with leading protagonists, columns on branding, packaging design and materials will address the latest developments.

The new magazine will be published every two months and reports on current trends in industrial and graphic design.

"We are banking on well-known authors and working closely together with international designers" says Gerrit Terstiege on the magazine's concept. The greater depth of the content in the contributions by renowned experts, a meticulous layout and the quality of the visual presentation are proof of the high standards that the editorial team has set itself. And for that it has also assembled a prestigious advisory board with members such as Jasper Morrison, Steven Heller, Gui Bonsiepe and Erik Spiekermann.

"Start" is befittingly also the subject the first edition: it is all about founding a company, new starts and new partnerships. Take, for example, the extensive portrait of Stefan Sagmeister's new business partner: the 25 year old graphic designer Jessica Walsh from New York - who is also shown on the contemporarily designed cover. Erik Spiekermann tells about the founding of his agencies and what one has to consider when preparing a start-up. Oliver Grabes, chief designer and manager of Braun comments in an interview on Braun's new understanding of design.

Additionally, the magazine will deliver insight into design processes. In the first edition there is a "Making of" article on Bouroullec's ingeniously simple stackable chair for the University of Copenhagen. Design-theoretical texts such as a critical essay by Gui Bonsiepe provide material for discourses and information on the current state of design research.

Gerrit Terstiege was editorial member of the design magazine "form" from 1997 to 2012, from January 2006 to March 2012 he was its editor-in-chief. He is one of the most renowned design journalists in the German language area, has published a number of successful specialist books on the theory and practice of design ("The Making of Design", "Graphic Spaces", "Gestaltung denken") and teaches at the Hochschule für Gestaltung und Kunst in Basel, Switzerland.

Mario Lombardo, born in Argentina, has his office in Berlin. He made a name for himself as - among other things - the art director of the pop culture magazine "Spex" and the fashion magazine "Liebling". Already in 2008 he was elected "Visual Leader Of The Year" by the "Lead Academy" in Hamburg.

Among architects DETAIL is well-known on account of its international Review of Architecture and Construction Details. But the name DETAIL also stands for a publishing house. The Institut für internationale Architektur-Dokumentation GmbH & Co. KG was founded in 1961 and is located in Munich. Besides the periodicals the editorial staff also publish high-quality reference books for architects.


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